Zara's new line is just more greenwashing
Author: Frankie Leach
On June 2022, fast fashion brand Zara released a limited-edition line of “sustainable fashion” made of polyester created from captured carbon emissions. It follows the December 2021 launch of a limited-edition capsule collection, which was the first clothing line to use LanzaTech's technology to turn carbon emissions into fabric, instead of manufacturing items from virgin fossil resources. Zara claims that capturing and repurposing carbon emissions from industrial processes limits the direct release of these emissions into the atmosphere and helps limit the use of virgin fossil resources. However, the brand has previously come under fire for its role in the fast fashion industry, fuelling a culture of overproduction and the ‘buy to wear once mentality’. As they released this new groundbreaking collection in 2021, Zara’s owner Inditex repod that net profits had doubled to 3.2 billion pound.