Wilson Launches Gen Green Collection Of Equipment
Author: Tim Newcomb
Wilson has added a bit of sugarcane to its new collection of sustainably minded line of sports equipment. The newly launching Gen Green collection of basketballs, footballs, volleyballs and soccer balls features a trio of more environmentally friendly materials, including repurposed plastic, recycled rubber and a biobased sugarcane product never before used in sports equipment.
"The products perform exactly the same as current models at the respective price points," Kevin Krysiak, senior director of research and development at Wilson, tells me. "The goal of the Gen Green collection was to better design products for the environment, utilizing materials and constructions that introduce recycled content and biobased alternatives, ultimately reducing greenhouse gas emissions during the manufacturing process."
The collection features the NBA Forge Plus Eco and NBA DRV Pro Eco basketballs, NFL Stride Pro Eco and NFL Ignition Pro Eco footballs, Shoreline Eco volleyball and NCAA Vantage soccer ball. Select Gen Green products use at least 2.75 repurposed plastic water bottles. Wilson-owned Luxilon also introduced its new Luxilon Eco Power Racket String for tennis made from 100% recycled plastic bottles.