Will Target Zero help guide sustainable choices?
Source: https://retailwire.com/discussion/will-target-zero-help-guide-sustainable-choices/
Target has introduced a new Target Zero icon to make it easier for consumers to identify products designed to reduce waste. The icon identifies products and packaging designed to be refillable, reusable or compostable as well as those made from recycled content or made from materials that reduce the use of plastic. Target Zero will be featured on shelves in-store and through a dedicated online section. A total of 426 items are currently available on the Target Zero microsite. Consumers can shop by category (i.e., household essentials, skin care) or by claim (reusable, refillable, reduced plastic, recycled content, waterless or concentrated and compostable elements).