What is still holding us back from living a sustainable life?
Studies show that if you ask 1000 people if sustainability matters to them 90% will say: “Yes!” Of course, they say that in surveys. Who wouldn’t? Nobody is going to say “I don’t care about the environment.” But if you ask people if they are choosing sustainable options or actively living a more sustainable lifestyle this percentage will drop to less than 40% depending on the age and location. A sustainable lifestyle is generally considered more expensive and ranked number 1 reason why people are not living more sustainably. Eco-friendly products, installing renewable energy, and ethically produced food often come at a price. Paying more for the sustainable option is holding people back. But aren’t we smart enough to think more long-term? Most of the time sustainable options payout, and even help you to save money after time.