Vodafone teams with WWF to reduce emissions and recycle mobile devices
Author: Beth Nicholls
Leading mobile network and technology communications company, Vodafone, has partnered with the Worldwide Fund for Nature (WWF) in the launch of the One million phones for the planet campaign that aims to encourage customers to trade in older devices, enticed by Vodafone's competitively priced trade-in offers, as part of a larger circular economy plan for recycling mobile devices. One of the largest independent conservation organizations in the world, the WWF fight to ensure a world with thriving habitats and species, and work to tackle the main causes of nature’s decline that involve aspects of climate change and food chain systems. Vodafone say it will donate £1, or the local equivalent, to WWF for every phone traded in, to support conservation projects across the world. This new major global partnership between Vodafone and WWF highlights the importance of recycling our smart devices and purchasing second-hand where possible, to not only reduce the amount of E-waste that is produced each year but to support the creation of a circular economy drive for smartphone recycling.