Valentino took a step in the direction of sustainability
Author: Allyson Poe
Source: https://www.forbes.com/sites/allysonpoe/
Roman luxury house Valentino took a step in the direction of sustainability in launching new packaging that was made available to shoppers in November. The red embossed logo on the white shopping bag is made from 55% of recycled paper. Boxes with the VLogo Signature come from sustainably managed forests. In notes from the house: “Small imperfections will be part of the nature of the recycled concept and will stand for Maison’s attention to authenticity.” The house has even gone so far to have 100% recycled ribbon, the white ribbon with the ton-sur-ton log that’s available in three different sizes.