Valentino Launches First Conscious-Driven Sneaker
Source: https://footwearnews.com/
FN highlights the latest sustainable initiatives this season, including product launches, material innovations and corporate strategies. Maison Valentino is aiming to become more sustainable with the launch of its new “Open for a Change” project. According to the Italian luxury brand, the Open for a Change project will debut with the launch of two signature Valentino sneakers - Open and Rockstud Untitled – redesigned with the partial use of recycled and bio-based materials, a first for the label. Available in a variety of different colorways, these models lay on a foundation of bio-based materials, employed as an alternative to leather produced from viscose and polyurethane of corn-derived polyols.