Vaayu and Klarna enable consumers to watch carbon footprint
Source: https://sustainabilitymag.com/articles/vaayu-and-klarna-enable-consumers-to-watch-carbon-footprint
Author: Cameron Saunders
The fight against wasteful, carbon-intensive fashion is becoming more sophisticated. One example of this shift is the recent announcement from financial services company Klarna that it will partner with climate technology company Vaayu to provide “in-depth product carbon footprinting for over 50 million fashion products.” The integration of these two platforms is meant to empower the customer to make smart decisions on its carbon footprint. As Salah Said, the head of sustainability at Klarna, put it: “The data couldn’t be clearer – more and more shoppers demand transparency into the environmental impact of their purchases. But in order for consumers to make considered choices, they require unbiased and reliable information that they can understand.” According to the plan, Vaayu’s technology and Klarna’s CO2e tracker will work together to calculate emissions for fashion product purchases in real time. As well, it applies to the entire lifecycle of a product: from the procurement of raw materials to product assembly, down to the delivery to the user.