U.S cotton trust protocol towards sustainability
Source: https://sustainablebrands.com/
Launched in 2020, the U.S Cotton Trust Protocol is a farm-level, science-based program that sets a new standard in more sustainably grown cotton. It brings verifiable goals and measurements to cotton production - driving improvements in land use, soil carbon, water management, soil loss, greenhouse gas emissions and energy efficiency.“The Trust Protocol measures, evidences and verifies sustainability credentials,” said Dr. Gary Adams, president of the US Cotton Trust Protocol. “With the Trust Protocol, we are providing access to more sustainability grown cotton for brands and retailers; and science-based, data-led assurances that their consumers can have confidence in - something that has been lacking in the industry to date.”