To build sustainable products, start in the data center
As the world works toward net-zero carbon goals, building products that are oriented toward minimizing their environmental impact from the outset can go a long way to delivering on both environmental, social, and governance (ESG) goals and business impact. With data and data insights playing a critical role in the development of products and services across industries, at Pure Storage, we’ve had a firsthand view of the explosion of data and its impact on data infrastructure resource consumption. Data centers account for around 1% of global electricity consumption, according to the International Energy Agency (IEA), yet energy efficiency has helped limit that growth despite the surge in demand for data services. Pure has invested in building sustainable and highly efficient products and services since our founding. To quantify these impacts, we recently engaged an outside environmental assessment firm to conduct a product life cycle assessment (LCA) of our all-flash storage array products, which found that Pure customers can achieve up to 80% reduction in direct carbon usage by data systems compared to competitive products.