The True Cost Of Saving Our Planet
With the world’s ecological future on a knife edge, now more than ever, organizations, governments and other influential global institutions must step up. If they are not inclined morally, soon enough it will become mandated for them to serve the greater good by developing new, more sustainable, ways of doing business. But it’s understandably difficult to commit to such efforts when their impact and potential for return on investment cannot be predicted. Whilst most well-intentioned companies do strive to make sure their business activities achieve more than lining the pockets of their backers, it is risky to direct heavy financial investment toward innovative, yet untested practices which may well prove to be ineffective or result in significant losses.