The Sustainable Side Of Digital Fashion
Author: Yanie Durocher
Shanghai Fashion Week 2022 was hosted digitally as the recent lockdown was hitting China. This is way far from a minor trend. Digital fashion shows offer clothes without production, pollution or waste, and these events take place without any international flights. According to TechCrunch an estimated 30% of all manufactured goods end up as waste within months of rolling off the production line every year. With fashion being the second-most polluting industry, we can just imagine the enormous support that a digital way of constructing fashion can have. Even in China, where local brands have been slower to embrace the new technology, the ultimate revolution has stad. By 2024, Morgan Stanley predicts that the metaverse industry in China will be valued at $8 trillion. I believe this will accelerate, especially after the recent news that China state will pump over $15 billion into the metaverse. Digital fashion still needs to be improved upon from a technological point of view. There needs to be more investment and more research and development. Unifying B2B2C in terms of the digital ecosystem will be the future.