The rise of plant based dog food in UK
Source: https://theveganreview.com/the-rise-of-plant-based-dog-food-brands-in-the-uk/
Author: Alice Soule
Omni was the UK’s first plant-based meat dog food, rich in protein and not only approved by vets but also made by vets. This brand was founded in 2020 by veterinarian Dr Guy Sandelowsky and Investment Banker, Shiv Sivakumar,nwhen they became exasperated by the unavailability of nutrient rich, conveniently available pet food. Through careful development, Omni has created a balanced, 100% plant-based dog food that has a 30% protein base with additional pulses, vegetables and fruits to create a more rounded meal. Omni claims to not only be good for the dog, but also the environment too, with 61% less water and 92% less land used in its production compared to traditional dog food.