The L Word In Fashion: Vegan Leather
Author: Sanika Achrekar
According to global fashion search engine Lyst, consumers have increased their appetite for more sustainable brands with searches up 75 per cent year on year. Brands have been introducing leather alternatives with vegan leather and faux leather in the hope of delivering on this demand. A recent report suggests that the vegan leather industry would be worth $89.6 billion by 2025. With the onset of pandemic and people consciously trying to switch to healthier alternatives across our habits and consumption behaviours, the growth of cruelty-free vegan fashion and leather products is very promising,” explains Mr. Pradeep Krishnakumar, Co-Founder and COO, Zouk, a homegrown PETA-certified vegan lifestyle brand.