The Fashion Industry Is Welcoming a New Wave of Sustainable Materials
Source: https://brightly.eco/new-wave-of-sustainable-materials-in-fashion/
Author: Carleigh Preete
According to a 2021 report from the World Wildlife Fund, there has been a 71% increase in the popularity of searches for sustainable merchandise over the previous five years. Because more consumers want sustainable products, fashion brands are getting on board: As the demand for more sustainable textiles increases, so will new innovations. And that’s great news for our closets and the planet. New technologies are on the horizon, posing a bright future for the fashion industry. One innovation we’re seeing is Piñatex. Piñatex is made of fiber from the waste leaves of the pineapple plant. These leaves are a by-product of the existing pineapple harvest, so the raw material requires no additional resources to produce. As a leather alternative, it can be used across the fashion industry and has been adopted by over 1,000 brands worldwide including Hugo Boss and H&M.