The Chic and Eco Friendly Makeover of Cleaning Products
Source: https://beautymatter.com/articles/the-chic-eco-friendly-makeover-of-cleaning-products
Author: Carla Seipp
Homecourt, founded by Courtney Cox and Sarah Jahnke (former Head of Marketing for Viktor&Rolf and Proenza Schouler Fragrances at L’Oréal), includes dish soap, surface cleaner, and room deodorants in four complex scents—the sweet and smoky leather Cece, the full-bodied floral Steeped Rose, uplifting citrus scent Neroli Leaf, and aromatic green fragrance Cipres Mint—created by Jerôme Epinette, the nose behind plenty of Byredo’s bestsellers, among other industry accolades. Ingredients include scenting agents like upcycled rosewater, skin-friendly ingredients such as glycerin in dish soap to moisturize hands, and coconut-derived degreaser to clean naturally. Bottles and boxes are made with 100% post-consumer recycled (PCR) materials, while formulas are free from phthalates, foaming agents, and detergents. “Collectively, we seek good health, good habits, and wellness routines that make us feel like we are putting our best foot forward—so why not extend that philosophy into homecare?” Cox states in her founder’s mission. Looking to elevate the experience of everyday home maintenance, Homecourt blends fragrance artisanship with wellness culture and an ingredient-conscious approach.
Cox isn’t the only celebrity looking to overhaul our daily spritz-and-wipe routines. Drew Barrymore, the Global Brand and Sustainability Advocate for sustainable retailer Grove Collaborative (which aims to be 100% plastic-free by 2025), partnered with the company on an 11-piece collection of household products.