The Allbirds SuperLight Collection Is Made With Its Lowest-carbon Foam to Date — and Features a New Fitness Shoe
Source: https://www.yahoo.com/lifestyle/allbirds-superlight-collection-made-lowest-162203587.html
Author: Peter Verry
Each shoe in the collection includes SuperLight Foam, a material innovation from Allbirds. According to the brand, SuperLight is made with carbon-negative, sugarcane-derived Green EVA. This creates a midsole, Allbirds explained, that is roughly 70 percent bio-based.
“We’re constantly working to deliver captivating and comfortable footwear while also reducing the carbon footprints of our products. We want to set the curve on sustainability and innovation. This reimagination of some of our core styles is the manifestation of that mindset,” Allbirds cofounder and co-chief executive officer Tim Brown said in a statement.
Allbirds employed its other material innovations throughout the collection. For instance, the SuperLight Tree Runner features lightweight and breathable uppers made with Tencel Lyocell, which is made with FSC-certified eucalyptus tree fiber. This material, Allbirds explained, uses 95 percent less water than conventional cotton and has a carbon footprint that is one-third lower than virgin nylon.