Tencel brand to combat carbon emissions from fashion industry
Source: https://www.fibre2fashion.com/
The Tencel brand's game changing #MakeItFeelRight campaign has hit new milestones and celebrates exciting partnerships with more influencers, brands and NGOs around the world. With the help of sustainable influencers like Xenia Adonts, Lily Cole, Chen Ai Ling and brands including Boyish, Reformation and Lavender Hill, the movement has planted thousands of trees to combat carbon emissions from the fashion industry. The Tencel brand has also begun an exciting partnership with renowned artist Bodil Jane to create unique artwork for the campaign. These empowering pieces were used on the campaign's website and are a tribute to those who have pledged to #MakeItFeelRight. The Tencel brand has created fun ways to get involved with an exclusive Instagram filter, and gift card giveaways from the movement's brand partners. The movement has already given away thousands of dollars to lucky people who have pledged, Tencel said in a press release.