Target Highlights Eco-Friendly Products With Curated Sustainability Collection
Author: Bryan Wassel
Target is helping sustainability-minded shoppers with relevant products with the launch of the Target Zero label, a curated collection of new and existing products that are designed to reduce waste. “It’s incredibly complex to get to zero waste,” said Erica Shea, Senior Buyer and Sustainability Lead for Beauty at Target in a statement. “Our goal with Target Zero is to not only make it easier for guests to find reduced-waste products that fit into their lifestyles, but also to co-create alongside our national brand partners and owned brands suppliers so we can unlock solutions to some of the historical hurdles for sustainability in the beauty, personal care and household essentials spaces and beyond.”