Sustainable accessories brand Veganologie wants to make a dent in the $3T fashion industry
Author: Pooja Rajkumari & Sindhu Kashyaap
Kolkata-born Angana Maheshwari was looking for one thing when she moved to Dubai in 2019: a high quality bag that was also sustainable. This led Angana to realise the need for a brand that could cater to her needs and requirements and led her to start Veganologie in 2022. The brand makes sustainable accessories that are made with recycled materials. Veganologie uses 100 percent vegan, recycled, or sustainable materials. Their product SKUs - crossbody bags, wallets and card holders - are all made from recycled PU leather. “Sustainability is a movement and not a bandwagon. Let’s all be mindful and conscious consumers when it comes to buying and consumption on a daily basis,” she says. The latest design of bag, accessories, and clothing may seem really exciting, but the harm fast fashion causes the planet is significant. In fact, several news and media reports suggest that the global fashion industry is responsible for close to 10 percent of the world’s carbon emissions and waste. In fact, the $3 trillion fashion industry, which contributes towards two percent of the global GDP, is believed to be ranked just after oil in terms of pollution. And yet, the industry grows and thrives, especially in the Gulf Corporation Council (GCC) region.