Survey Says Consumer Interest In Sustainable Products/Practices Remains High
According to a survey of more than 1,000 U.S. consumers conducted by supply chain technology company Blue Yonder, nearly half of all respondents repod increased interest in eco-conscious habits over the past year; however, they remain wary of corporate sustainability claims. This is the second year of Blue Yonder’s survey exploring their sustainable shopping opinions and behaviors. By and large, consumers remain invested in eco-conscious practices, with 48 percent of respondents sharing an increased interest in sustainability over the past year and 44 percent said it remained the same. Consumers are eager to shop green where possible, even if it means paying more for certain products.“We’re pleased to see that consumers remain as focused as ever on adopting eco-conscious behaviors, with nearly three-quars (74 percent) reporting shopping at retailers with sustainable products in the last six months,” said Ed Wong, senior vice president, global retail sector leader, Blue Yonder. “It is clear that successful, environmentally friendly shopping must be driven by a symbiosis between brands and consumers. We’re deeply encouraged by how many respondents are willing to consider a sustainable product and company across resale and new product sales.”