Study Reveals Consumer Sentiment Toward Sustainability, Plastic Use
Author: Emily Crowe
The study was conducted by Wunderman Thompson Intelligence on behalf of global materials science technology company Footprint, and gauged the attitudes of consumers in the United States, United Kingdom, France, Germany and the Netherlands. Among respondents, 85% said brands should play a role in solving sustainability issues since they are directly related to the problem, and 78% believe companies and brands aren’t doing enough to make a change. Where plastic use is concerned, 72% are dissatisfied with the amount of plastic food packaging they end up with at home and 86% believe supermarkets need to reduce the amount of plastic packaging they use. Further, 62% of respondents said grocers should be directly responsible for reducing plastic waste.