Skagen launched its newest sustainable watch
On September 25, 2022 the Danish-inspired watch and jewelry brand, Skagen, unveiled its newest sustainable watch, the Grenen Solar Save The Waves Limited Edition. The watch is limited to 300 pieces, each of which retails for $195. Eco-friendly materials, including #tide ocean material case and 100% rPet woven strap, are incorporated into the watch aiming to promote the revolution toward sustainability in the industry. Processed through the #tide’s technology, the upcycled material is created from 100% ocean-bound plastic with fiber for reinforcement, enabling the ocean waste to have a second life on the wrist. Also, the watch will have a solar-powered movement, which allows the wearer to charge the watch face in any light source – natural or artificial. As suggested on Skagen’s website, sustainability and timelessness are at the forefront of their design process. They hope to create pieces to last a lifetime, with people and the planet in mind. According to the brand’s ambitious plan, by 2025, 100% of their traditional watches will contain sustainable materials such as solar-powered movements, recycled stainless steel, eco-leather, or ocean plastic.