Shell’s new plan to bolster sustainable aviation fuel
Source: https://www.greenbiz.com/article/shells-new-plan-bolster-sustainable-aviation-fuel
Author: Mike De Socio
Shell has partnered with Accenture and American Express Global Business Travel to launch Avelia, a platform that it hopes will bundle the sustainable fuel demand from corporate flyers into one easily trackable data set. The ultimate goal is to send a signal to fuel suppliers that it’s worth investing in sustainable aviation fuel (SAF). "We absolutely need to boost the demand," Toschka said, in order to de-risk investments in the production of SAF and the development of next-generation fuels. And right now, Shell sees that future in sustainable aviation fuel - a jet fuel alternative that’s derived from waste products, biomass or cooking oil, and offers an 80 percent lifecycle emissions reduction compared to conventional fuel. Shell’s investments in SAF fit into its broader strategy of late, which has an increased focus on emissions reduction, in the aviation industry and beyond. The company aims to achieve net-zero emissions by 2050, and alongside its SAF initiatives, is pouring lots of money into carbon offsets. Of course, this all comes after Shell’s century-plus history as an oil and gas company, which has contributed - and still does - mightily to greenhouse gas emissions.