Scandi Brands Are Owning The Upcycling Space
Instead of branching out to find the small labels creating the good stuff, we often end up sticking to a few brands we know. Meanwhile there are tons of designers producing gorgeous, unique garments and keeping the environment in mind, too.
This is where upcycling comes in. The process, which has become immensely popular in recent years but has been around for centuries, involves creating new clothing from waste fabric, deadstock or old clothes. While brands like ganni and Levi's have dropped fully upcycled collections, other labels have committed to making most, if not all, of their product out of recycled fabrics.