Sabai’s Phantila Phataraprasit on building a sustainable furniture brand from the ground up
Author: Cale Guthrie Weissman
The brand, which launched in the summer of 2019, and saw a growth spike in both 2020 and 2021 - much of which was spurred by the pandemic-induced home boom. According to co-founder and CEO Phantila Phataraprasit, much of its growth was thanks to increased interest in sustainability. Sabai’s products - which range from sofas to ottomans - are all produced with sustainability in mind. [Sustainability] can be in so many different things and be applied to so many different aspects of a business model,” said Phatarapsit. “We try to apply it to every single aspect.” She joined this week’s Modern Retail Podcast and spoke about the company’s growth. Sabai sources recycled material for all its products, as well as uses plastic-free shipping. The brand also just launched a buy-back program in the hopes of making it possible for its used products to not be thrown out.