Retailers, CPGs Ramp Up Efforts in Sustainability
Author: Barbara Sax
According to Colin Stewart, EVP, business intelligence at Jacksonville, Fla.-based Acosta, 69% of consumers surveyed by Acosta in 2021 agreed that sustainability was a somewhat/very important consideration when purchasing consumer packaged goods. “Since concern for the environment is clearly impacting shopping habits, retailers must take demand into account when looking at product assortments and larger business strategies,” he says. "Investing in green products is increasingly critical for retailers, as purchases within this category are on the rise,” continues Stewart. Asmost shoppers make more of an effort to live eco-friendlier lifestyles, recycling has come into sharper focus. “Our research found that 80% of shoppers have made it a priority to reduce, reuse and recycle products and packaging,” notes Stewart.