Putting sustainability into practice
Organic is more important to consumers than ever before. With growing environmental concerns and the desire for healthier living, 82% of American shoppers say they buy at least some organic food regularly. This is according to the 2021 Sustainability Performance Report from Fonterra, the globally recognized New Zealand Dairy Co-operative. Seeking an understanding of where and how our food is grown, consumers feel like they can trust organic food more than conventional food products because the industry has more regulation and oversight in the U.S. It may have been a healthier lifestyle that popularized organic foods, but it’s the concern for the health of our planet that will direct the category’s future. According to consumer data from FMCG Gurus, 74% of consumers globally are concerned about the environment and particularly carbon emissions.