Plastic waste is transformed into a sustainable lifestyle brand by siblings as entrepreneurs.

Plastic waste is transformed into a sustainable lifestyle brand by siblings as entrepreneurs.

It's a wonderful environment with no automobiles and a straightforward, simplistic lifestyle, according to Danehy. The twins founded a business that turns dangerous plastic garbage into cozy beachwear as a result of the way of life there.

Jake, Danehy's older brother and a geology major in his junior year of college, was studying about plastic garbage and its effects on the environment, particularly the oceans, in 2014. Senior in high school, Danehy. He said to his sister, "We should start something that matters."By developing amazing things that people adore wearing, they started thinking about the reduction of single-use plastics. The first item was a pair of board shorts manufactured from polyester derived from post-consumer plastic bottles. These shorts are used for a variety of sports, including sailing, diving, swimming, and bodysurfing.

They entered the TIA Entrepreneur Showcase pitch competition at Colgate University, where Jake was enrolled. Jennifer Hyman, MC Hammer, Neil Blumenthal, and Jessica Alba served as judges. They received a mentorship grant of $20,000 in addition. From board shorts, they evolved into other men's beachwear and now provide a line of clothing for ladies and children. By using them to make our clothing, Fair Harbor has recycled over 30 million plastic bottles. "We closed our first institutional round of funding," Danehy stated. The monetary value was not made public.