Plastic Fisherman Uses Social Media for Global Ocean Clean Up
Author: Jordan B Darling
Current statistics show that an average of ten million tons of plastic are dumped into the world’s oceans each year, roughly one garbage truckload every minute, and the plastic pollution is killing an average of one million marine animals a year. Current trends suggest there will be more plastic in the ocean by 2050 than fish. Bolstered by the frightening statistics, Butori took his creative advertising skills and began Plastic Fisherman. By taking advantage of the visual nature of Instagram, Plastic Fisherman created a movement utilizing discarded plastic to create sea creatures. Plastic Fisherman has found a way to inspire all Instagram users. People have been building their own fish and tagging their “catches” with “plastic fishing” to inspire others and continue to spread the message. Accounts for Plastic Fisherman have popped up in Germany, Japan, and Brazil. Butori was able to teach a three-session Zoom class for an academy in Brazil to educate local children on the use of plastics and proper disposal.