Organisations on a mission to make sustainable packaging mainstream
Notpla, short for "Not Plastic", creates packaging solutions made from seaweed and plants that are naturally biodegradable and home-compostable, just like a piece of fruit. Founded in 2019, the company has already stad partnering with global brands like Lucozade to replace single-use plastic cups and bottles, as well as JustEatTakeaway.com to launch a food coated with seaweed, a revolutionary move for the takeaway industry that has traditionally relied on plastic or chemicals to hold food. "We have proven with Notpla that single-use plastics are not a necessity but a habit that society has become accustomed to," says Pierre Paslier, Notpla's co-founder. "Our mission statement is to make plastic disappear; informing wider society where this is even a realistic possibility is half the battle." To help with that battle, and to cut through and convey their mission to the public, Notpla enlisted Superunion, a global brand and design consultancy, who decided simplicity was the key to communicating their message. Going forward, Notpla plan to use the spotlight that is now on them to make sure change is happening in the right way. "We will step into our role as activists and use our story to encourage more people to join the fight against single-use plastics," says Deguerre. "As part of this, we want to continue building a network of influencers and changemaking organisations to encourage important conversations and drive change through behaviour and policy."