Online Saudi brand introduces sustainable streetwear
Source: https://www.arabnews.com/node/2036311/fashion
Author: Afshan Aziz
Founded by four sisters and a brother, the online brand aims to create eco-friendly contemporary clothing that will inspire the Kingdom’s fashion culture while giving customers fresh looks with a comfortable fit. One hundred percent of our fabric cutting scraps are recycled into fiber and used in new products and 33 percent of the energy used to manufacture our products comes from renewable resources. We believe that small contributions from different people will create a big positive impact in the future -Fadiah Metaki, Glamming Sisters founder. It was created in line with Saudi Vision 2030 which has, as one of its goals, entrepreneurs helping to diversify the Kingdom’s economy and society. “We focus on using sustainable materials by taking small steps to improve environmental performance, such as organic cotton and recycled polyester made from plastic bottles, though our biggest challenge was to find a recycling factory in Saudi Arabia for which we had to collaborate with factories in Europe that are aware of sustainability and produce organic as well as recycled wearable high quality fabrics.”