The company's overarching sustainability objectives serve as a catalyst for some of the packaging innovation. All flavors of Cup Noodles will come in the new packaging, which includes a cup made of 40% recycled fiber, a sleeve made of 100% recycled paper, and no plastic wrap or polystyrene. The company claims that it has eliminated the usage of this plastic across its whole range with this new approach.
This launch is in line with Nissin's larger goal, known as Earth Food Challenge 2030, which is to achieve carbon neutrality by 2050 and reduce CO2 emissions by 30% by 2030. "We never stop looking for new methods to develop the brand in order to meet the demands of the modern world, our customers, and the environment. Michael Price, president and CEO of Nissin Foods USA, stated, "This updated packaging and the new paper cup marks an important milestone for Cup Noodles and a key step in our environmental commitment."