Nike Launching New Fabric Innovation, Forward
Source: https://wwd.com/fashion-news/activewear/nike-forward-fabric-hoodie-sustainable-1235307564/
Author: Jean E. Palmieri
The first product to use Nike Forward material is a unisex hoodie that reduces carbon emissions by an average of 75 percent compared to the company’s traditional knit fleece due to the use of more than 70 percent recycled content, lower process energy use and lower lateral density. Zolman explained that Nike has gone “directly from the fiber to the fabric, cutting out the carbon-intensive middle steps.” The hoodie, which is only available in gray, features raw-cut pockets, minimal seams and a sculptural silhouette. It meets the standards of the company’s Therma-Fit Adv heat-regulating fabric so it is warm yet lightweight and is made without zippers, aglets or other such closures to make the garments easier to recycle. It also is made without trim. Nike Forward is the latest move toward the company achieving its 2025 impact targets: 0.5 million tons of GHG emissions reduced through increasing the use of environmentally preferred materials to 50 percent of all key materials including polyester, cotton, leather and rubber and 100 percent waste dived from landfill in its extended supply chain with at least 80 percent recycled back into Nike products and other goods