New Sneaker Brand Psudos Disrupts Traditional Production To Create A Sustainable Sneaker
Author: Roxanne Robinson
Psudo is the brainchild of Michael Rich, a career shoe industry professional seeking a better alternative. His background in product development, sales, and sourcing to include a stint at shoe behemoth Caleres Inc. made him uniquely qualified to upend traditional shoe production. The sneaker may fit 100%, but it fits the most." The materials used make the shoe breathable, antimicrobial, and machine washable. The result is a casual lifestyle sneaker made from just three components. The fabric upper is 75 percent of its content from post-consumer recycled plastic bottles. Psudo uses Repreve® manufactured by Unifi, a leading fiber manufacturer which has transitioned to recycled fibers fueled by tech advances. For every pair of Psudo's sold, 7.2 plastic bottles are saved from landfill.