New Campaign Aims to Teach Cannabis Users Benefits of Regenerative Farming
A coalition of more than 50 regenerative organic cannabis farmers and brands, partner dispensaries, allied businesses and nonprofit advocacy organizations have launched Weed Like Change Convened by the nonprofit Sun+Earth Certified, Weed Like Change aims to educate cannabis consumers at retail outlets, points of sale, online and through a series of educational events about the environmental impacts of conventionally grown products, the advantages of regenerative organic farming, and the health benefits of cannabis products produced to organic certification standards. The campaign is also designed to increase the financial viability of regenerative organic cannabis brands; improve market access for independent and small-scale legacy farmers; and raise consumer awareness about the role cannabis production plays in either contributing to, or helping to mitigate, the effects of climate change.