Neenah Pushes the Envelope With Consumer-Friendly, Eco-Friendly Packaging
Author: SJ Staff
NEENAH ENVIRONMENT® Mailer, Neenah can provide a premium unboxing experience for shoppers, while helping its brand partners eliminate packaging waste. Designed for soft goods, the mailer can comfortably hold garments that don’t require a box or padding protection during shipment, and includes a 2.5-inch gusseted bottom that can expand to accommodate bulky items. The mailer is verified as curbside recyclable, which is printed directly on the mailer alongside several sustainable certifications, indicating that it is made from FSC® certified pulp and 50 percent post-consumer waste. The product is also Green-e® and Smartway® certified. “Overall, consumers have become more aware of packaging in general. They’re more cognizant of materials that can’t be recycled, and that often includes shipping materials,” said Jennifer Dietz, Neenah’s senior product manager, sustainable solutions. “While consumers value a premium unboxing experience, they also want to be environmentally responsible. Seeing a statement like ‘I’m curbside recyclable’ on the packaging is meaningful, as it clears up any uncertainty while helping consumers.