More Than Ever, Consumers Will Be Looking for Meaning in 2022
Source: https://www.triplepundit.com/story/2022/retail-consumers-meaning-2022/735601
Author: Virginie Blot
Sustainability used to be a niche interest: important to young trend-setters, but largely ignored by mainstream consumers. Not any more: according to IDC, almost seven out of 10 shoppers say a brand’s sustainability practices shape their purchasing decisions. And those are the numbers for all ages: they climb even higher when you zoom in on younger demographics. For brands, that means that it’s no longer enough to nod to sustainability in corporate statements: you need to embed environmentally friendly policies into everything from supply chains and distribution networks to your products themselves - and you also need to find ways to communicate your products’ benefits in an authentic and credible way. Transparency is now a must-have.