Majority of U.S. Consumers Would Pay More for Sustainable Products
Source: https://www.csnews.com/majority-us-consumers-would-pay-more-sustainable-products
Despite rising costs associated with inflation, consumers are willing to pay more for sustainable products vs. less sustainable competitors, according to the second-annual Business of Sustainability Index from environmental technology company GreenPrint. The study also revealed a significant trust gap between Americans and corporations when it comes to sustainability. Only 38 percent of Americans believe corporations most or all of the time when they make claims of environmental friendliness, a noticeable drop from 47 percent in GreenPrint's 2021 study. Overall, 41 percent of respondents say American corporations are doing a poor job at reducing their carbon footprint. When it comes to demonstrating an actionable commitment to becoming more environmentally friendly, 56 percent say airlines and fleet services are not doing well, followed by the energy/gas industry (48 percent).