Madewell announces plans to produce more environmentally friendly jeans

Madewell announces plans to produce more environmentally friendly jeans

The parent company J.Crew Group's overall performance has benefited from Madewell's operations. The company, which has become well-known for its selection of denim, is now learning more about regenerative agriculture. This year, it has already introduced 15 goods created of regenerative fibers. It published its fourth "Do Well" sustainability report, outlining its sustainability objectives and progress, on June 24.  The long-term and short-term objectives are established to increase the sustainability of J.Crew Group's denim and core styles, according to Liz Hershfield, head of sustainability at the company. 

Madewell has donated $1 million to 13 charity partnerships as part of their social sustainability goals in 2022. In 2022, Madewell fulfilled its commitment to the 15 Percent Pledge by using 15 Percent Black-Owned Vendors. It is currently attempting to extend the effort to more business-related areas. The firm is dedicated to reducing the risks to water in its own denim supply chain as part of its new five-pillar denim plan. The largest denim-producing nation for Madewell is Vietnam, where it is engaging in water conservation projects and has pledged through sponsorship to lessen its water footprint over a three-year period.