Loanhood Sustainable Fashion
Source: https://startups.co.uk/news/clothing-height-of-everest-sent-to-landfill-every-7-minutes/
Author: Ross Darragh
LOANHOOD, has been making names in the sustainable space by designing a person-to-person clothes swap and rental model. Individuals can bring items of clothing or even a whole look from their wardrobe and swap it with items brought by others. This solution limits the desire to purchase yet another brand-new jacket that will only be worn twice a year. “We stad LOANHOOD to solve a problem that we were facing and knew other people were, too. We wanted to be more sustainable and help improve the fashion industry, but we didn’t want to give up that fashion fix. By circulating what is already hanging in our wardrobe, we can prolong the life of garments, get that fashion fix and buy less but better.” Lucy, Loanhood’s founder.