Lime Is Bringing Its New, More Eco-Friendly Scooters to LA
Source: https://dot.la/lime-scooters-los-angeles-2657220202.html
Author: Maylin Tu
The first Lime electric scooters hit the streets of Los Angeles in June 2018, some nine months after rival e-scooter startup Bird first took flight in Santa Monica. In the years since, Lime has battled Bird and a wave of other micromobility operators for market dominance - seeking to transform the urban transportation landscape while facing losses, regulatory backlash and even destructive anti-scooter sentiment. Now, Lime is upping the ante in the great e-scooter wars once again by bringing its latest e-scooter model - the Lime Gen4 - to the streets of Los Angeles, with the goal of replacing all 7,000-plus vehicles in its L.A. fleet by this summer. Lime has already rolled out the Gen4 globally in markets from Denver to London.