Kering Sustainability Brand
Source: https://www.practicalecommerce.com/are-apparel-brands-achieving-sustainability
Author: Marcia Kaplan
Kering, a Paris-based luxury fashion conglomerate, has made strides in sustainability. Its brands include Gucci, Saint Laurent, Balenciaga, and Alexander McQueen. Kering’s Environmental Profit & Loss account guides its sustainable business model. It assigns a monetary value to its environmental footprint across its supply chain. The company aims to reduce negative environmental impacts in sourcing raw materials, manufacturing, and transportation by 40% between 2015 and 2025. In 2013, Kering established a Materials Innovation Lab, a library of sustainable fabric and textile samples that its creative teams could access to choose materials. In 2021, Kering announced that none of its brands would use animal fur, starting with the fall 2022 collections. The company also plans a 50% reduction in its carbon emissions by 2025. It maintains a carbon offset program through REDD+, an effort to fight deforestation. In 2019, Kering committed to carbon neutrality across its brands by offsetting annual greenhouse gas emissions. Since 2017, audits show a yearly reduction of several thousand tons of carbon dioxide emissions.