Investor appetite for sustainable products remains strong
Research from the company’s sustainable investor tracker showed that over the next 12 months, more than half of all fund investors plan to increase their sustainable holdings, with 38 per cent planning to increase their exposure by “a little”. Just 6 per cent plan to decrease the amount they hold in sustainable funds. Chief executive of Boring Money, Holly Mackay, said this popularity comes despite concerns over greenwashing. “We have seen a small backlash from readers who lack confidence in making good choices when it comes to sustainable funds,” she said. “Interest and appetite remain consistently strong but investors struggle to reconcile some individual holdings in funds with expressed purpose, particularly around corporate tax avoidance and fossil fuels”.