'Cosmetics (Re) Purposed,' a campaign Sephora launched in April, aims to reduce wasteful packaging in the cosmetics sector that is difficult to recycle. Similar to this, H&M launched "Close the Loop," which entices shoppers to recycle their old apparel in-store in exchange for a voucher for their subsequent purchase. More than 155,000 tons of textiles have been collected for the initiative thus far.
This spring, Lululemon worked with the Australian recycling business Samsara Eco to turn the leftover fabric from the manufacture of their sports wear into recycled nylon and polyester, which they then used to make new clothing. Japan Airlines recently introduced a clothes rental service called 'Any Wear, Anywhere,' aimed at foreign visitors and business travelers, as another step toward sustainable apparel industry practices.
Passengers can order their preferred clothing online prior to their trip with the program service, which is presently being tested this summer. Prior to their arrival, the rental apparel is then brought to their hotel room or Airbnb, where it is later picked up and washed before being recycled.In the world of fashion, a WSJ article highlights Alex Brinck, a London-based repairer who quotes fees ranging from US $ 19 to US $ 255 per service and even accepts challenging assignments like fixing a crystal-encrusted Gucci cocktail dress worth roughly US $ 4,000.