In order to cut carbon emissions, Apple wants to increase ocean shipping.

In order to cut carbon emissions, Apple wants to increase ocean shipping.

With the introduction of the new Apple Watch lineup, Apple revealed its first-ever carbon-neutral products. The company has successfully cut product emissions by more than 75% per watch because to innovative design and advances in sustainable energy.

About 9% of Apple's carbon footprint is related to shipping goods internationally. Apple is moving a greater proportion of its product volume to delivery methods with lower carbon intensity, such ocean and rail transportation, to solve this. When compared to flying, sending a product by sea results in a 95% reduction in emissions, according to Apple's carbon footprint methodology.

Apple intends to ship at least 50% of the aggregate weight of the carbon-neutral Apple Watch models, including the watches and bands, via non-air routes, essentially lowering overall transportation emissions in half. All Apple Watch Series 9 and SE models' packaging has also been modified for compactness, allowing for a 25% increase in the number of devices that can be shipped per shipment.