Ikea Is Making 3D Printed Vegan Meatballs To Attract Sustainable Tech Hires
Source: https://www.greenqueen.com.hk/ikea-3d-printed-vegan-meatballs/
Author: Jill Ettinger
Swedish furniture giant Ikea is hiring. And it’s employing a unique recruitment approach. The chain is offering qualified applicants an opportunity to try 3D-printed vegan versions of its iconic Swedish meatballs. The race is on to make the world’s largest furniture and home furnishings chain as sustainable as possible. Ikea has not taken this task lightly; it’s led the way on sustainability initiatives, including committing to turn its cafés 50 percent plant-based in the coming years. It already offers vegan versions of its iconic meatballs, as well as vegan hot dogs and even dairy-free soft-serve. And now, as a hook to potential hires, it’s offering a taste of the vegan meatballs made with 3D printing technology. The hook is aimed at showcasing the brand’s commitment to technology innovations - and thus the best hires for the positions. It’s planning to serve vegan meatballs in its restaurants.