HowGood adds to its sustainability platform
Source: https://storebrands.com/howgood-adds-its-sustainability-platform
Author: Zachary Russell
HowGood, a data platform that assesses food and personal care product sustainability through its database, has announced an expansion to its intelligence software. "Retailers & brands often partner with co-manufacturers to produce their private label products,” Ethan Soloviev, chief innovation officer at HowGood, told Store Brands. “Historically, co-manufacturers have not necessarily focused on sustainability efforts and eco-labeling products, which leaves a significant amount of unclaimed value on the table. With the launch of HowGood’s new procurement module and sustainability intelligence platform, private label brands can identify and promote more sustainable products, assess co-manufacturer strengths, and identify areas for improvement. This ultimately will further help private label brands in meeting consumer demand for sustainable products and keep retailers at the leading edge."