How Zara is making party dresses from recycled greenhouse gases
Author: Zahra Hirji
The start-up has deals in place with several major retail brands, including Lululemon, Coty, Mibelle and Migros. A spin-off called LanzaJet is producing a type of sustainable jet fuel for airlines. “Fossil fuel is in everything we use, not just fuel or energy,” Holmgren said. Zara’s dresses, she hopes, will show people “that to decarbonise, we have to change where carbon in everything comes from”. The fashion industry, in particular, accounts for 2%-8% of global carbon emissions, according to the UN Environment Programme. The industry’s reliance on plastics for fabrics and textiles is a big part of the problem, even as the industry itself has tried to rebrand the materials as environmentally friendly and good. Reducing those emissions has led some retailers such as Zara to experiment with new products and tweaks to the supply chain.