How Etcho is aiming to help save the planet through conscious investing
Author: Alex Pugh
What recently launched fintech Etcho offers though is the ability for newcomers to understand how their investments can impact the planet right from the get-go. The firm’s co-founder Charlie French recently spoke to FinTech Futures on the promises of sustainable investing – and where the future might be heading. For Etcho, conscious investing means giving people the relevant information to understand the unseen consequences of their investment decisions. “Without Etcho, we don’t feel investors are given the whole story when they choose an investment,” French says. Etcho is “empowering greater consciousness” in investment decisions by increasing people’s knowledge and awareness of the global impact of their investments. “We’re just getting stad,” French adds. “Ultimately, we believe in a world where impact information on investments is as obtainable and as reliable as financial fundamentals.” While people are doing all they can to cut their personal carbon footprints and reduce their general impact on the world, there isn’t enough out there at the moment that helps people assess the impact of their investments.